Claude Skills Reference — PM Consulting Inc.

Content & Copy (13)

1brand-voiceDefine or extract brand voice profile

2content-atomizerRepurpose one piece into multi-platform content

3content-strategyPlan what content to create and why

4copy-editingEdit & improve existing marketing copy

5copywritingWrite marketing copy for any page

6direct-response-copyHigh-conversion sales copy (Schwartz, Ogilvy, etc.)

7cold-emailB2B cold outreach sequences

8email-sequencesWelcome, nurture, launch, re-engagement sequences

9newsletterWrite newsletters people actually read

10social-contentPlatform-specific social media content

11social-media-content-schedulerFull 30-day content calendar + GHL scheduling

12lead-magnetGenerate lead magnet concepts

13positioning-anglesFind the angle that makes something sell

SEO & Search (9)

14client-website-builderFull SOP for client sites — Local SEO God File, Netlify, GitHub, deploy

15site-architecturePlan & build full local SEO sites (entity-driven, FAQ multiplication, AEO)

15ai-seoOptimize for AI search engines (ChatGPT, Perplexity)

16keyword-researchStrategic keyword research without paid tools

16programmatic-seoSEO pages at scale (templates + data)

17schema-markupJSON-LD structured data for rich snippets

18seo-auditTechnical & on-page SEO diagnosis

19seo-contentWrite SEO articles that rank and read human

20competitor-alternatives"X vs Y" and "X alternative" pages

CRO & Conversion (7)

21ab-test-setupPlan & design A/B tests

22form-croOptimize lead capture & contact forms

23onboarding-croPost-signup activation & first-run experience

24page-croOptimize any marketing page for conversions

25paywall-upgrade-croIn-app upsell & upgrade screens

26popup-croPopup & modal optimization

27signup-flow-croOptimize signup & registration flows

Ads & Paid (2)

28ad-creativeGenerate ad copy variations at scale

29paid-adsPPC campaign strategy & optimization

AI Visual, Video & Design (8)

30ui-ux-pro-maxUI/UX design intelligence — 67 styles, 96 palettes, 13 stacks

31remotion-best-practicesRemotion — video creation in React

32ai-creative-strategistResearch-powered creative briefs with visual previews

31ai-image-generationGenerate images via Replicate API

32ai-product-photoAI product photography & hero images

33ai-product-videoAI product video generation

34ai-social-graphicsSocial media graphics & thumbnails

35ai-talking-headAI presenter / lip-sync videos

Strategy & Intelligence (8)

36analytics-trackingSet up GA4, GTM, conversion tracking

37churn-preventionCancel flows, save offers, dunning

38free-tool-strategyPlan free tools for lead gen / SEO

39launch-strategyProduct launch & go-to-market planning

40market-intelCompetitive intel & messaging for your business

41marketing-ideas139 proven marketing tactics by category

42marketing-psychology70+ mental models for marketing

43pricing-strategyPricing tiers, packaging, monetization

Growth & Retention (2)

44referral-programReferral & affiliate program design

45product-marketing-contextFoundational product/marketing context doc

Core System (5)

46client-briefingAnalyze call transcripts → branded briefing → deploy to Netlify

47proposalGenerate website proposals with SMS CTA, portfolio, deploy to Netlify

47orchestratorRoutes you to the right skill(s)

48paul-meyers-knowledgebaseYour identity, voice, business context

49last30daysResearch any topic from the last 30 days

Spanky (1)

100-year-copywriting-engineAI copywriting partner by Ken "Spanky" Moskowitz (Ad Zombies) — 40 years of ad expertise. Ads, emails, landing pages, social posts, blog posts, headlines, sales copy. Auto-selects framework & voice from a brief.

Agency OS — Skills (17)

agency-osMaster orchestrator — guides through all builds

ideal-customer-avatarDeep psychographic ICA builder

offer-architectIrresistible offer creation (Hormozi-style)

funnel-architectComplete funnel + CRM implementation

content-system-architect90-piece tiered content system + 30-day calendar

meta-lead-systemComplete Meta lead form campaign builder

legendary-copywritersElite copy from 12 legendary frameworks

meta-ads-copywriterMeta ad copy (Hormozi, Kern, Billy Gene, Portie)

vsl-architectVSL scripts — 8 proven frameworks

interactive-lead-magnetQuizzes, calculators, scorecards as HTML apps

conversation-ai-architectGHL Conversation AI bots (CRISP framework)

agency-sales-systemClient acquisition pipeline + outreach sequences

client-delivery-engine90-day client delivery plan + GHL setup

brand-dnaBrand DNA interview — 8-section owner profile

creative-directorAI image & video creative direction

frontend-designProduction-grade frontend with brand identity

critiquePressure-test any deliverable before it ships

Agency OS — Commands (18)

/agency-osLaunch Agency OS — guided build sequence

/agency-quickstart5-step fast track (ICA → Offer → Copy → Content → Funnel)

/build-avatarBuild Ideal Customer Avatar

/build-offerArchitect irresistible offer with value stack

/build-funnelComplete marketing funnel + email/SMS

/build-content90-piece content system + 30-day calendar

/build-lead-adsMeta lead form campaign system

/build-profileBrand DNA interview → owner profile

/write-copyElite direct-response copy (12 frameworks)

/write-adsMeta ad copy with proven hook formulas

/write-vslVideo Sales Letter script (8 frameworks)

/create-botGHL Conversation AI bot

/create-lead-magnetInteractive lead magnet (quiz, calculator, audit)

/create-visualsAI marketing images & videos

/audit-funnelVisual funnel audit for conversion optimization

/sell-agencyClient acquisition system + outreach

/deliver-client90-day client delivery plan

/critiquePressure-test before shipping

Other Plugins (2)

/ralph-loopRun a prompt on a recurring interval

/frontend-designDistinctive, production-grade frontend interfaces

Custom Commands (9)

/client-briefingAnalyze call transcript → briefing → deploy to Netlify

/proposalGenerate website proposal → deploy to Netlify → draft email

/site-architecturePlan & build local SEO website from scratch

/gmGood morning daily briefing

/triageProcess inboxes, classify, draft responses

/my-tasksTask management — every task connects to a goal

/ceo-roadmapWeekly pulse on goals, revenue, relationships

/enrichContact enrichment — build relationship intelligence

/ssFind and display most recent screenshot(s)

How Claude Actually Works

Understanding the decision process behind every request

The Decision Flow (Every Time You Ask Something)

1CLAUDE.md loads automatically. Before seeing your message, I've already loaded your Chief of Staff instructions — who you are, your business, priorities, timezone, Julie at 4pm, all of it. Every conversation, no skill needed.

2Read your message. Decide: is this a skill job or a direct job?

3If skill needed → call it directly. If vague → orchestrator asks qualifying questions then routes.

4If voice needed → paul-meyers-knowledgebase loads for tone & identity.

5If market context needed → market-intel loads for competitive data & messaging.

When Skills DON'T Get Called (80% of requests)

Most of the time, I just handle it directly using CLAUDE.md + my connected tools (Gmail, Calendar, GHL, etc.):

Email drafting, triage, follow-ups
Calendar / scheduling questions
GHL lookups, contact enrichment
Meeting prep
Task management
Quick questions, strategy advice
File organization, Netlify deploys, tech stuff

When Skills DO Get Called

You either invoke one directly (e.g. /social-content) or I recognize the task needs a specialized framework:

You Say	I Call
"Write a LinkedIn post about X"	`social-content` or `content-atomizer`
"Write a blog post targeting X keyword"	`seo-content`
"Help me write copy for a landing page"	`copywriting` or `direct-response-copy`
"What should I create content about?"	`content-strategy` or `keyword-research`
"Create a 30-day content calendar"	`social-media-content-scheduler`
"Write a cold email sequence"	`cold-email`
"Find angles for my offer"	`positioning-angles`
"Help me with my pricing"	`pricing-strategy`
"Generate ad variations"	`ad-creative`
"I just had a call with..." or paste a transcript	`client-briefing`
"Create a proposal for [client]"	`proposal`
"Build a website for [business]" or "plan site architecture"	`site-architecture`
Anything about Paul's identity/voice	`paul-meyers-knowledgebase`

When Orchestrator Gets Called

Rarely. It's for vague or multi-step marketing requests where I need to figure out which skills to chain together:

"Help me launch this new offer" → orchestrator routes to positioning-angles → copywriting → email-sequences → social-content
"I want to grow my business" → too vague, orchestrator asks qualifying questions then routes

Most of the time you're specific enough that I skip orchestrator and go straight to the right skill.

How To Get The Most Out of This

Be specific and I'll be fast. "Write 5 LinkedIn posts about lead loss for contractors" → straight to social-content. No routing, no questions.

Be vague and I'll ask or route. That's fine too — but it adds a step.

Chain requests and I'll chain skills. "Research keywords for contractor marketing, then write 3 SEO articles" → keyword-research → seo-content back to back.

Connected Tools (Always Available)

Tool	What It Does
Gmail	Read, search, draft emails
Google Calendar	Events, scheduling, time protection
GoHighLevel	CRM contacts, pipeline, conversations, opportunities
Zapier	Zoom meetings, Google Slides
Blotato	Social media posting to all platforms
Gemini	Image generation & editing
Playwright	Web browsing & research