Claude AI Chief of Staff

Skills & Commands Reference — PM Consulting Inc.

124 Skills + 7 Custom Commands · 36 purchased plugin skills not listed
Last Updated: August 17, 2026
SEO & Search (36)
1asoWhen the user wants to audit or optimize an App Store or Google Play listing.
2clone-siteClone an existing live website or landing page from its URL and rebrand it for a new client, same layout, images,…
3keyword-researchStrategic keyword research without expensive tools.
4local-seo-validatorEnforce the Local SEO Site Generator framework's quality gates on any client site.
5schemaWhen the user wants to add, fix, or optimize schema markup and structured data on their site.
6seoComprehensive SEO analysis for any website or business type.
7seo-ahrefsAhrefs API analyst (extension).
8seo-auditFull website SEO audit with parallel subagent delegation.
9seo-backlinksBacklink profile analysis: referring domains, anchor text distribution, toxic link detection, competitor gap…
10seo-bingBing Webmaster Tools + IndexNow extension.
11seo-clusterSERP-based semantic topic clustering for content architecture planning.
12seo-competitor-pagesGenerate SEO-optimized competitor comparison and alternatives pages.
13seo-contentContent quality and E-E-A-T analysis with AI citation readiness assessment.
14seo-content-briefGenerate competitive SEO content briefs with per-section word counts, competitor scoring, keyword density…
15seo-dataforseoLive SEO data via DataForSEO MCP server.
16seo-driftSEO drift monitoring: capture baselines of SEO-critical elements, detect changes, and track regressions over time.
17seo-ecommerceE-commerce SEO analysis: Google Shopping visibility, Amazon marketplace intelligence, product schema validation,…
18seo-firecrawlFull-site crawling, scraping, and site mapping via Firecrawl MCP.
19seo-flowFLOW framework integration, evidence-led SEO using the Find → Leverage → Optimize → Win loop.
20seo-geoOptimize content for AI Overviews (formerly SGE), ChatGPT web search, Perplexity, and other AI-powered search…
21seo-googleGoogle SEO APIs: Search Console (Search Analytics, URL Inspection, Sitemaps), PageSpeed Insights v5, CrUX field…
22seo-hreflangHreflang and international SEO audit, validation, and generation.
23seo-image-genAI image generation for SEO assets: OG/social preview images, blog hero images, schema images, product…
24seo-imagesImage optimization analysis for SEO and performance.
25seo-localLocal SEO analysis covering Google Business Profile optimization, NAP consistency, citation health, review…
26seo-mapsMaps intelligence for local SEO, geo-grid rank tracking, GBP profile auditing via API, review intelligence across…
27seo-pageDeep single-page SEO analysis covering on-page elements, content quality, technical meta tags, schema, images,…
28seo-planStrategic SEO planning for new or existing websites.
29seo-profoundProfound LLM citation tracker (extension).
30seo-programmaticProgrammatic SEO planning and analysis for pages generated at scale from data sources.
31seo-schemaDetect, validate, and generate Schema.org structured data.
32seo-serankingSE Ranking AI visibility analyst (extension).
33seo-sitemapAnalyze existing XML sitemaps or generate new ones with industry templates.
34seo-sxoSearch Experience Optimization: reads Google SERPs backwards to detect page-type mismatches, derives user stories…
35seo-technicalTechnical SEO audit across 9 categories: crawlability, indexability, security, URL structure, mobile, Core Web…
36seo-unlighthouseMulti-page Lighthouse audit via the MIT-licensed Unlighthouse CLI.
AI Visual, Video & Design (27)
37ai-image-generationExecute AI image generation with optimal quality.
38ai-product-photoSpecialized skill for AI product photography.
39ai-product-videoSpecialized skill for AI product video generation.
40ai-social-graphicsSpecialized skill for social media graphics and thumbnails.
41ai-talking-headSpecialized skill for AI talking head and lip-sync video generation.
42contractor-videoPaul Meyers' repeatable YouTube video production system for his Contractor Marketing Engine channel.
43design-languageExtract and translate the design language from any production website so a non-designer can build in the same key.
44design-mdAnalyze Stitch projects and synthesize a semantic design system into DESIGN.md files
45embedded-captionsAdd captions or subtitles to an existing single-subject talking-head video without editing the footage.
46emil-design-engThis skill encodes Emil Kowalski's philosophy on UI polish, component design, animation decisions, and the…
47faceless-explainerTurn arbitrary text, an article, notes, a topic, a brief, into a faceless explainer video: there is no site or…
48ffmpeg>-
49general-videoAuthor or edit a custom HyperFrames composition when no specialized workflow fits, or when BRIEF.md sets flow:…
50icon-hover-effects
51json-canvasCreate and edit JSON Canvas files (.canvas) with nodes, edges, groups, and connections.
52make-a-videoPaul Meyers' personal video editing workflow using HyperFrames + Claude Code.
53motionExpert guidance for Motion for React (formerly Framer Motion), animations, gestures, layout transitions, scroll…
54motion-graphicsA short, design-led motion graphic where motion is the message, kinetic typography, stat count-up, chart/data-viz…
55music-to-videoTurn a music track (an audio file, a video to pull audio from, or a track generated from a mood brief) into a…
56pr-to-videoTurn a GitHub pull request (a PR URL, owner/repo#N, or 'this PR' in a checked-out repo) into a code-change…
57product-launch-videoTurn a product or marketing URL, pasted script, or brief into a product launch / promo video, SaaS promos,…
58reel-editor>-
59scroll-cinematicBuild an award-winning "3D scroll" website of ANY kind from ONE prompt, product launch, portfolio, agency,…
60slideshowAuthor a HyperFrames slideshow, a presentation, pitch deck, or interactive deck with discrete slides, fragment…
61talking-head-recutPackage an existing talking-head / interview / podcast video with timed, designed GRAPHIC OVERLAY cards, kinetic…
62taste-designSemantic Design System Skill for Google Stitch.
63walkthrough-video>-
Content & Copy (15)
64100-year-copywriting-engineYour AI copywriting partner, built on 40 years of advertising expertise by Ken "Spanky" Moskowitz of Ad Zombies.
65bookSession-startup ritual for the Zero Lead Loss book project.
66brand-voiceDefine or extract a consistent brand voice that other skills can use.
67client-emailBuild branded, Gmail-ready HTML emails in Paul's voice, in the clean light editorial style that matches his…
68content-atomizerTransform one piece of content into platform-optimized assets across LinkedIn, Twitter/X, Instagram, TikTok, and…
69direct-response-copyWrite copy that converts.
70emailsWhen the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle…
71lead-magnetGenerate compelling lead magnet concepts that build lists and convert to paid offers.
72newsletterCreate best-in-class newsletters that people actually want to read.
73notebooklmREFERENCE ONLY.
74positioning-anglesFind the angle that makes something sell.
75socialWhen the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X,…
76social-media-content-schedulerFull 30-day social media content lifecycle, niche analysis, audience mapping, content creation, and scheduling…
77vault-content-minerWeekly content mining pass on Paul's Obsidian vault.
78voice-ai-booking-agentPaul Meyers' standard operating procedure for building and fixing GoHighLevel Voice AI agents that book…
Ads & Paid (6)
79ab-testingWhen the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation…
80adsWhen the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn,…
81croWhen the user wants to optimize, improve, or increase conversions on any marketing page or form, including…
82paywallsWhen the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates.
83popupsWhen the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes.
84signupWhen the user wants to optimize signup, registration, account creation, or trial activation flows.
Client & Delivery (11)
85client-briefingAnalyze a call transcript (Plaud, Fathom, or pasted), produce a comprehensive client briefing, generate a branded…
86client-packageBuild the full three-doc engagement package (Proposal + Mockup + Deliverables) for any PMC productized offer.
87client-trophyProcess a client trophy (photo of real work, optionally with a review) into the full feature package - cleaned…
88client-website-builderPaul Meyers' complete standard operating procedure for building, managing, and protecting client websites.
89co-marketingWhen the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities.
90deploy
91free-toolsWhen the user wants to plan, evaluate, or build a free tool for marketing purposes, lead generation, SEO value,…
92launchWhen the user wants to plan a product launch, feature announcement, or release strategy.
93onboardingWhen the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value.
94proposalGenerate professional website proposals for clients.
95referralsWhen the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth…
Strategy & Intelligence (12)
96analyticsWhen the user wants to set up, improve, or audit analytics tracking and measurement.
97blueprintTurn a GHL Command client intake into a complete, reviewable GoHighLevel account build plan, the GHL Command…
98competitorsWhen the user wants to create competitor comparison or alternative pages for SEO and sales enablement.
99enhance-promptTransforms vague UI ideas into polished, Stitch-optimized prompts.
100last30daysResearch a topic from the last 30 days on Reddit + X + Web, become an expert, and write copy-paste-ready prompts…
101llm-councilRun any question, idea, or decision through a council of 5 AI advisors who independently analyze it, peer-review…
102market-intel
103orchestratorThe marketing strategist that routes you to the right skill(s).
104pricingWhen the user wants help with pricing decisions, packaging, or monetization strategy.
105prioritize
106product-marketingWhen the user wants to create or update their product marketing context document.
107spec-before-buildingUse when starting any non-trivial build, feature, app, automation, page, or project where the goal is clear but…
Systems & Ops (12)
108agent-reachMUST USE when user wants to 调研/research/搜索/search/查/找/look up anything on the internet, e.g.
109defuddleExtract clean markdown content from web pages using Defuddle CLI, removing clutter and navigation to save tokens.
110dreamThe daily Dream review, read the last 24h of activity across the user's AI tool stack, identify the four…
111ghl-reportsAnswer GoHighLevel data questions, counts, lists, and weekly reports, fast, cheap, and verified.
112media-useAgent Media OS, the single skill for every media need in a HyperFrames project.
113mission-control-eod-loopcloserEnd-of-day loop-closer for Mission Control.
114mission-control-overnight-prepOvernight prep agent for Mission Control.
115mission-control-refreshRefresh Paul's Mission Control dashboard.
116obsidian-basesCreate and edit Obsidian Bases (.base files) with views, filters, formulas, and summaries.
117obsidian-cliInteract with Obsidian vaults using the Obsidian CLI to read, create, search, and manage notes, tasks,…
118obsidian-librarianNightly maintenance pass on Paul's Obsidian vault (Desktop/Obsidian Vault).
119obsidian-markdownCreate and edit Obsidian Flavored Markdown with wikilinks, embeds, callouts, properties, and other…
Paul & Business (1)
120paul-meyers-knowledgebaseAuthoritative reference for Paul Meyers, his identity, voice, business (PM Consulting Inc.
Other (4)
121ai-creative-strategistResearch-powered creative strategy with visual previews.
122figmaImport Figma content into a HyperFrames composition, rendered assets, brand tokens, components, storyboard…
123shadcn-uiExpert guidance for integrating and building applications with shadcn/ui components, including component…
124ui-ux-pro-maxUI/UX design intelligence.
Custom Commands (7)
/ceo-roadmap
/enrich
/gm
/my-tasks
/openrouterQuery any model via OpenRouter (GPT, Gemini, Llama, etc.)
/ss
/triage
How Claude Actually Works
Understanding the decision process behind every request

The Decision Flow (Every Time You Ask Something)

1CLAUDE.md loads automatically. Before seeing your message, I've already loaded your Chief of Staff instructions — who you are, your business, priorities, timezone, Julie at 4pm, all of it. Every conversation, no skill needed.
2Read your message. Decide: is this a skill job or a direct job?
3If skill needed → call it directly. If vague → orchestrator asks qualifying questions then routes.
4If voice needed → paul-meyers-knowledgebase loads for tone & identity.
5If market context needed → market-intel loads for competitive data & messaging.

When Skills DON'T Get Called (80% of requests)

Most of the time, I just handle it directly using CLAUDE.md + my connected tools (Gmail, Calendar, GHL, etc.):

When Skills DO Get Called

You either invoke one directly (e.g. /social-content) or I recognize the task needs a specialized framework:

You SayI Call
"Write a LinkedIn post about X"social-content or content-atomizer
"Write a blog post targeting X keyword"seo-content
"Help me write copy for a landing page"copywriting or direct-response-copy
"What should I create content about?"content-strategy or keyword-research
"Create a 30-day content calendar"social-media-content-scheduler
"Write a cold email sequence"cold-email
"Find angles for my offer"positioning-angles
"Help me with my pricing"pricing-strategy
"Generate ad variations"ad-creative
"I just had a call with..." or paste a transcriptclient-briefing
"Create a proposal for [client]"proposal
"Build a website for [business]" or "plan site architecture"site-architecture
Anything about Paul's identity/voicepaul-meyers-knowledgebase

When Orchestrator Gets Called

Rarely. It's for vague or multi-step marketing requests where I need to figure out which skills to chain together:

Most of the time you're specific enough that I skip orchestrator and go straight to the right skill.

How To Get The Most Out of This

Be specific and I'll be fast. "Write 5 LinkedIn posts about lead loss for contractors" → straight to social-content. No routing, no questions.

Be vague and I'll ask or route. That's fine too — but it adds a step.

Chain requests and I'll chain skills. "Research keywords for contractor marketing, then write 3 SEO articles" → keyword-research → seo-content back to back.

Connected Tools (Always Available)

ToolWhat It Does
GmailRead, search, draft emails
Google CalendarEvents, scheduling, time protection
GoHighLevelCRM contacts, pipeline, conversations, opportunities
ZapierZoom meetings, Google Slides
BlotatoSocial media posting to all platforms
GeminiImage generation & editing
PlaywrightWeb browsing & research
PM Consulting Inc.  |  AI-Employee.ca  |  ContractorMarketingEngine.ca
Last Updated: August 17, 2026