Claude Skills Reference — PM Consulting Inc.

Content & Copy (14)

1brand-voiceDefine or extract brand voice profile

2content-atomizerRepurpose one piece into multi-platform content

3content-strategyPlan what content to create and why

4copy-editingEdit & improve existing marketing copy

5copywritingWrite marketing copy for any page

6direct-response-copyHigh-conversion sales copy (Schwartz, Ogilvy, etc.)

New7cold-emailB2B cold outreach sequences

8email-sequencesWelcome, nurture, launch, re-engagement sequences

New9client-emailBranded Gmail-ready HTML emails (customer replies & proposal covers)

10newsletterWrite newsletters people actually read

Updated11social-contentPlatform-specific social media content. Now with short-form video (TikTok, Reels, Shorts) hooks & scripting frameworks.

12social-media-content-schedulerFull 30-day content calendar + GHL scheduling

13lead-magnetGenerate lead magnet concepts

14positioning-anglesFind the angle that makes something sell

SEO & Search (9)

15client-website-builderFull SOP for client sites — Local SEO God File, Netlify, GitHub, deploy

16site-architecturePlan & build full local SEO sites (entity-driven, FAQ multiplication, AEO)

17ai-seoOptimize for AI search engines (ChatGPT, Perplexity)

18keyword-researchStrategic keyword research without paid tools

19programmatic-seoSEO pages at scale (templates + data)

20schema-markupJSON-LD structured data for rich snippets

21seo-auditTechnical & on-page SEO diagnosis

22seo-contentWrite SEO articles that rank and read human

23competitor-alternatives"X vs Y" and "X alternative" pages

CRO & Conversion (7)

24ab-test-setupPlan & design A/B tests

25form-croOptimize lead capture & contact forms

26onboarding-croPost-signup activation & first-run experience

27page-croOptimize any marketing page for conversions

28paywall-upgrade-croIn-app upsell & upgrade screens

29popup-croPopup & modal optimization

30signup-flow-croOptimize signup & registration flows

Ads & Paid (2)

31ad-creativeGenerate ad copy variations at scale

32paid-adsPPC campaign strategy & optimization

AI Visual, Video & Design (24)

33ui-ux-pro-maxUI/UX design intelligence — 67 styles, 96 palettes, 13 stacks

34remotion-best-practicesRemotion — video creation in React

New35hyperframesHeyGen HyperFrames — author video compositions in plain HTML/CSS/JS, render to MP4 locally

New36hyperframes-cliHyperFrames CLI — init, preview (live reload), render to MP4/MOV/WebM

New37hyperframes-registryReusable HyperFrames component registry (scenes, transitions, motion graphics)

New38website-to-hyperframesConvert existing HTML sites into video (turn landing pages into promo clips)

New39gsapGSAP animation helpers for HyperFrames compositions

40ai-creative-strategistResearch-powered creative briefs with visual previews

41ai-image-generationGenerate images via Replicate API

42ai-product-photoAI product photography & hero images

43ai-product-videoAI product video generation

44ai-social-graphicsSocial media graphics & thumbnails

45ai-talking-headAI presenter / lip-sync videos

New46stitch-designUnified entry point for Google Stitch design work. Prompt enhancement, design system synthesis, high-fidelity screen generation via Stitch MCP.

New47design-mdAnalyze Stitch projects and synthesize a semantic DESIGN.md source of truth.

New48enhance-promptTransform vague UI ideas into polished, Stitch-optimized prompts with pro UI/UX terminology.

New49react-componentsConvert Stitch designs into modular Vite + React components.

New50remotionGenerate walkthrough videos from Stitch projects using Remotion.

New51shadcn-uiExpert guidance for integrating and building apps with shadcn/ui.

New52stitch-loopTeach agents to iteratively build websites using Stitch.

New53taste-designSemantic Design System for Google Stitch. Generates high-taste visual direction.

New54imageAI image generation for marketing. Gemini, Flux, Ideogram, DALL-E, Midjourney. Blog heroes, social graphics, product mockups, optimization workflows.

New55videoAI video production. Hyperframes & Remotion pipelines, HeyGen & Synthesia avatars, Veo, Runway, Kling, Pika generation. Editing, repurposing, distribution.

New56scroll-cinematicOne-prompt award-winning "3D scroll" website of any kind. Higgsfield cinematic hero, ffmpeg frame-sequence scrub, Lenis smooth scroll, launches on localhost.

Strategy & Intelligence (9)

57analytics-trackingSet up GA4, GTM, conversion tracking

58churn-preventionCancel flows, save offers, dunning

59free-tool-strategyPlan free tools for lead gen / SEO

60launch-strategyProduct launch & go-to-market planning

61market-intelCompetitive intel & messaging for your business

62marketing-ideas139 proven marketing tactics by category

63marketing-psychology70+ mental models for marketing

64pricing-strategyPricing tiers, packaging, monetization

New65llm-council5 AI advisors independently analyze, peer-review anonymously, synthesize a verdict. Based on Karpathy's LLM Council.

Growth & Retention (2)

66referral-programReferral & affiliate program design

67product-marketing-contextFoundational product/marketing context doc

Core System (7)

68client-briefingAnalyze call transcripts → branded briefing → deploy to Netlify

69proposalGenerate website proposals with SMS CTA, portfolio, deploy to Netlify

70orchestratorRoutes you to the right skill(s)

71paul-meyers-knowledgebaseYour identity, voice, business context

72last30daysResearch any topic from the last 30 days

New73deployPre-deployment checklist: count pages, verify changes, confirm target, deploy & validate

New74prioritizeBreak today's tasks into focused sessions, ordered by revenue impact & goal alignment

Spanky (1)

New100-year-copywriting-engineAI copywriting partner by Ken "Spanky" Moskowitz (Ad Zombies) — 40 years of ad expertise. Ads, emails, landing pages, social posts, blog posts, headlines, sales copy. Auto-selects framework & voice from a brief.

Agency OS — Skills (17)

agency-osMaster orchestrator — guides through all builds

ideal-customer-avatarDeep psychographic ICA builder

offer-architectIrresistible offer creation (Hormozi-style)

funnel-architectComplete funnel + CRM implementation

content-system-architect90-piece tiered content system + 30-day calendar

meta-lead-systemComplete Meta lead form campaign builder

legendary-copywritersElite copy from 12 legendary frameworks

meta-ads-copywriterMeta ad copy (Hormozi, Kern, Billy Gene, Portie)

vsl-architectVSL scripts — 8 proven frameworks

interactive-lead-magnetQuizzes, calculators, scorecards as HTML apps

conversation-ai-architectGHL Conversation AI bots (CRISP framework)

agency-sales-systemClient acquisition pipeline + outreach sequences

client-delivery-engine90-day client delivery plan + GHL setup

brand-dnaBrand DNA interview — 8-section owner profile

creative-directorAI image & video creative direction

frontend-designProduction-grade frontend with brand identity

critiquePressure-test any deliverable before it ships

Agency OS — Commands (18)

/agency-osLaunch Agency OS — guided build sequence

/agency-quickstart5-step fast track (ICA → Offer → Copy → Content → Funnel)

/build-avatarBuild Ideal Customer Avatar

/build-offerArchitect irresistible offer with value stack

/build-funnelComplete marketing funnel + email/SMS

/build-content90-piece content system + 30-day calendar

/build-lead-adsMeta lead form campaign system

/build-profileBrand DNA interview → owner profile

/write-copyElite direct-response copy (12 frameworks)

/write-adsMeta ad copy with proven hook formulas

/write-vslVideo Sales Letter script (8 frameworks)

/create-botGHL Conversation AI bot

/create-lead-magnetInteractive lead magnet (quiz, calculator, audit)

/create-visualsAI marketing images & videos

/audit-funnelVisual funnel audit for conversion optimization

/sell-agencyClient acquisition system + outreach

/deliver-client90-day client delivery plan

/critiquePressure-test before shipping

Other Plugins (9)

/ralph-loopRun a prompt on a recurring interval

/frontend-designDistinctive, production-grade frontend interfaces

New/codex:reviewStandard code review on uncommitted changes or branch (second opinion from GPT-5.4)

New/codex:adversarial-reviewSkeptical review that challenges design decisions & assumptions

New/codex:rescueDelegate bug hunt or fix to Codex as a background job

New/codex:statusCheck status of running Codex background jobs

New/codex:resultRetrieve output from completed Codex background job

New/codex:cancelCancel an active Codex background job

New/codex:setupVerify Codex CLI is ready & toggle stop-time review gate

Custom Commands (11)

/client-briefingAnalyze call transcript → briefing → deploy to Netlify

/proposalGenerate website proposal → deploy to Netlify → draft email

/site-architecturePlan & build local SEO website from scratch

/gmGood morning daily briefing

/triageProcess inboxes, classify, draft responses

/my-tasksTask management — every task connects to a goal

/ceo-roadmapWeekly pulse on goals, revenue, relationships

/enrichContact enrichment — build relationship intelligence

/ssFind and display most recent screenshot(s)

New/deployPre-deploy checklist: page count, verify changes, confirm target, deploy

New/prioritizeBreak tasks into focused sessions by impact

How Claude Actually Works

Understanding the decision process behind every request

The Decision Flow (Every Time You Ask Something)

1CLAUDE.md loads automatically. Before seeing your message, I've already loaded your Chief of Staff instructions — who you are, your business, priorities, timezone, Julie at 4pm, all of it. Every conversation, no skill needed.

2Read your message. Decide: is this a skill job or a direct job?

3If skill needed → call it directly. If vague → orchestrator asks qualifying questions then routes.

4If voice needed → paul-meyers-knowledgebase loads for tone & identity.

5If market context needed → market-intel loads for competitive data & messaging.

When Skills DON'T Get Called (80% of requests)

Most of the time, I just handle it directly using CLAUDE.md + my connected tools (Gmail, Calendar, GHL, etc.):

Email drafting, triage, follow-ups
Calendar / scheduling questions
GHL lookups, contact enrichment
Meeting prep
Task management
Quick questions, strategy advice
File organization, Netlify deploys, tech stuff

When Skills DO Get Called

You either invoke one directly (e.g. /social-content) or I recognize the task needs a specialized framework:

You Say	I Call
"Write a LinkedIn post about X"	`social-content` or `content-atomizer`
"Write a blog post targeting X keyword"	`seo-content`
"Help me write copy for a landing page"	`copywriting` or `direct-response-copy`
"What should I create content about?"	`content-strategy` or `keyword-research`
"Create a 30-day content calendar"	`social-media-content-scheduler`
"Write a cold email sequence"	`cold-email`
"Find angles for my offer"	`positioning-angles`
"Help me with my pricing"	`pricing-strategy`
"Generate ad variations"	`ad-creative`
"I just had a call with..." or paste a transcript	`client-briefing`
"Create a proposal for [client]"	`proposal`
"Build a website for [business]" or "plan site architecture"	`site-architecture`
Anything about Paul's identity/voice	`paul-meyers-knowledgebase`

When Orchestrator Gets Called

Rarely. It's for vague or multi-step marketing requests where I need to figure out which skills to chain together:

"Help me launch this new offer" → orchestrator routes to positioning-angles → copywriting → email-sequences → social-content
"I want to grow my business" → too vague, orchestrator asks qualifying questions then routes

Most of the time you're specific enough that I skip orchestrator and go straight to the right skill.

How To Get The Most Out of This

Be specific and I'll be fast. "Write 5 LinkedIn posts about lead loss for contractors" → straight to social-content. No routing, no questions.

Be vague and I'll ask or route. That's fine too — but it adds a step.

Chain requests and I'll chain skills. "Research keywords for contractor marketing, then write 3 SEO articles" → keyword-research → seo-content back to back.

Connected Tools (Always Available)

Tool	What It Does
Gmail	Read, search, draft emails
Google Calendar	Events, scheduling, time protection
GoHighLevel	CRM contacts, pipeline, conversations, opportunities
Zapier	Zoom meetings, Google Slides
Blotato	Social media posting to all platforms
Gemini	Image generation & editing
Playwright	Web browsing & research