Claude Skills Reference — PM Consulting Inc.

Connected MCP Servers (17)

1GmailRead, search, draft, label emails & threads

2Google CalendarEvents, scheduling, time suggestions, RSVPs

3Google DriveRead, create, copy, search Drive files & permissions

4Google WorkspaceDocs (create/read/search/update), Gmail bulk ops, Calendar (alt provider)

5GoHighLevelContacts, conversations, opportunities, pipelines, blogs, social posting, payments

6SlackSend, schedule, read messages, threads, channels, canvases, user search

New7CanvaCreate, edit, export, comment on designs. Brand templates, folders, assets

8ZapierAuthenticate & trigger Zapier-connected automations

New9Vibe ProspectingB2B prospect & business enrichment, match, fetch events, export CSV

New10ApifyMarketplace of web scraping actors. Instagram, TikTok, RAG browser, custom actors

New11FirecrawlScrape, crawl, map, extract, monitor sites. Headless browser sessions

New12Context7Live documentation for libraries, frameworks, SDKs, CLI tools, cloud services

New13DescriptImport media, run agents, manage jobs & published projects

New14NetlifyRead/update deploy, extension, project, team, user services

New15Stitch (Google)Generate UI screens, design systems, variants. Apply design systems to projects

New16PencilRead/write .pen design files for web & mobile interfaces (encrypted)

New1721st MagicUI component builder, inspiration, refiner, logo search

Content & Copy (9)

1brand-voiceDefine or extract brand voice profile

2direct-response-copyHigh-conversion copy (Schwartz, Ogilvy, Halbert, Sugarman)

3content-atomizerRepurpose one piece into platform-optimized content

4positioning-anglesFind the angle that makes something sell

5emailsWelcome, nurture, launch, re-engagement, lifecycle sequences

6socialPlatform-specific social media + short-form video scripts

7social-media-content-schedulerFull 30-day content calendar + GHL scheduling

8newsletterWrite newsletters people actually read

9lead-magnetGenerate lead magnet concepts

SEO & Search (6)

10client-website-builderFull SOP for client sites — Local SEO God File, Netlify, GitHub, deploy

11keyword-researchStrategic keyword research without paid tools (6 Circles Method)

12seo-contentWrite SEO articles that rank and read human

New13local-seo-validatorQuality-gate enforcement for the Local SEO Site Generator framework

New14schemaJSON-LD structured data for rich snippets

New15asoApp Store Optimization for mobile apps

CRO & Conversion (8)

16croPage-level conversion rate optimization

17ab-testingPlan, design & implement A/B tests + experimentation program

18signupOptimize signup, registration & account creation flows

19onboardingPost-signup activation & first-run experience

20popupsPopup & modal optimization

21paywallsIn-app paywall, upgrade & upsell screens

22launchProduct launch & GTM planning

23referralsReferral, affiliate & ambassador program design

Ads & Analytics (2)

24adsPPC strategy across Google, Meta, LinkedIn, X & more

25analyticsGA4, GTM & conversion tracking implementation

AI Visual, Video & Design (10)

26ui-ux-pro-max67 styles, 96 palettes, 57 font pairings, 13 stacks

New27motionMotion for React (Framer Motion) — animations, gestures, layout, scroll

28remotion-best-practicesRemotion — video creation in React

29ai-creative-strategistResearch-powered creative briefs with visual previews

30ai-image-generationGenerate images via Replicate API

31ai-product-photoAI product photography & hero images

32ai-product-videoAI product video generation

33ai-social-graphicsSocial media graphics & thumbnails (platform-optimized)

34ai-talking-headAI presenter / lip-sync / UGC-style videos

New35icon-hover-effectsInteractive icon hover effects & micro-animations

Strategy & Intelligence (7)

36market-intelZero Lead Loss competitive intelligence

37competitorsCompetitor analysis & differentiation positioning

38pricingPricing tiers, packaging, monetization strategy

39product-marketingFoundational product/marketing context doc

40co-marketingCo-marketing partners & joint campaign planning

41last30daysResearch any topic from the last 30 days

42llm-council5 AI advisors peer-review & synthesize a verdict (Karpathy)

Core System & Daily Ops (14)

43paul-meyers-knowledgebaseYour identity, voice, business context

44orchestratorRoutes vague requests to the right skill(s)

45/gmGood morning daily briefing

46/my-tasksTask management — every task connects to a goal

47/triageProcess inboxes, classify, draft responses

48/prioritizeBreak tasks into focused sessions by impact

49/ceo-roadmapWeekly pulse on goals, revenue, relationships

50/ssFind and display most recent screenshot(s)

51/enrichContact enrichment — relationship intelligence on GHL data

52/client-briefingAnalyze transcript → briefing → deploy to Netlify

53/proposalGenerate website proposals → deploy to Netlify

New54/client-packageFull Proposal + Mockup + Deliverables three-doc engagement package

55/deployPre-deploy checklist: page count, verify, confirm target, deploy

New56/free-toolsPlan free tools for lead gen & SEO

Claude Code & Dev Tooling (13)

New57claude-apiBuild/debug Anthropic SDK apps. Prompt caching, model migration, tool use

New58update-configConfigure settings.json — hooks, permissions, env vars

New59keybindings-helpCustomize Claude Code keyboard shortcuts

New60fewer-permission-promptsScan transcripts and auto-build a permission allowlist

New61/loopRun a prompt or slash command on a recurring interval

New62/scheduleCreate/manage scheduled remote agents (cron routines)

63/runLaunch & drive an app to see a change working

64/verifyVerify a code change actually does what it should

65/code-reviewReview current diff for correctness bugs & cleanups (low → ultra)

66/reviewStandard code review pass

67/security-reviewSecurity-focused code review

68/simplifyReview the diff and apply the fixes (code-review --fix)

69/initInitialize a new project

Codex Plugin — GPT-5.4 Delegation (5)

70/codex:setupVerify Codex CLI is ready & toggle stop-time review gate

71/codex:rescueDelegate bug hunt, diagnosis or fix to Codex (GPT-5.4)

72/codex:codex-cli-runtimeShared runtime for Codex CLI agent

73/codex:gpt-5-4-promptingGPT-5.4 prompting framework for Codex

74/codex:codex-result-handlingHandle output from completed Codex runs

Spanky (1)

75100-year-copywriting-engineKen "Spanky" Moskowitz (Ad Zombies) — 40 years of ad expertise. Auto-selects framework & voice from a brief

Agency OS — Skills (17)

agency-osMaster orchestrator — full agency operating system buildout

ideal-customer-avatarDeep psychographic ICA builder

offer-architectIrresistible offer creation (Hormozi-style)

funnel-architectComplete funnel + CRM/GHL implementation

content-system-architect90-piece tiered content system + 30-day calendar

meta-lead-systemComplete Meta lead form campaign builder

legendary-copywritersElite copy from 12 legendary frameworks

meta-ads-copywriterMeta ad copy (Hormozi, Kern, Billy Gene, Portie)

vsl-architectVSL scripts — 8 proven frameworks

interactive-lead-magnetQuizzes, calculators, scorecards as HTML apps

conversation-ai-architectGHL Conversation AI bots (CRISP framework)

agency-sales-systemClient acquisition pipeline + outreach sequences

client-delivery-engine90-day client delivery plan + GHL setup

brand-dnaBrand DNA interview — 8-section owner profile

creative-directorAI image & video creative direction (Nano Banana, Veo)

frontend-designProduction-grade frontend with brand identity

critiquePressure-test any deliverable before it ships

Agency OS — Commands (18)

/agency-os:agency-osLaunch Agency OS — full guided build sequence

/agency-os:agency-quickstart5-step fast track (ICA → Offer → Copy → Content → Funnel)

/agency-os:build-avatarBuild Ideal Customer Avatar

/agency-os:build-offerArchitect irresistible offer with value stack

/agency-os:build-profileBrand DNA interview → owner profile

/agency-os:build-funnelComplete marketing funnel + email/SMS

/agency-os:build-content90-piece content system + 30-day calendar

/agency-os:build-lead-adsMeta lead form campaign system

/agency-os:write-copyElite direct-response copy (12 frameworks)

/agency-os:write-adsMeta ad copy with proven hook formulas

/agency-os:write-vslVideo Sales Letter script (8 frameworks)

/agency-os:create-botGHL Conversation AI bot

/agency-os:create-lead-magnetInteractive lead magnet (quiz, calculator, audit)

/agency-os:create-visualsAI marketing images & videos

/agency-os:audit-funnelVisual funnel audit for conversion optimization

/agency-os:sell-agencyClient acquisition system + outreach

/agency-os:deliver-client90-day client delivery plan

/agency-os:offer-architectRun the offer-architect skill

How Claude Actually Works

Understanding the decision process behind every request

The Decision Flow (Every Time You Ask Something)

1CLAUDE.md loads automatically. Before seeing your message, I've already loaded your Chief of Staff instructions — who you are, your business, priorities, timezone, Julie at 4pm, all of it. Every conversation, no skill needed.

2Read your message. Decide: is this a skill job or a direct job?

3If skill needed → call it directly. If vague → orchestrator asks qualifying questions then routes.

4If voice needed → paul-meyers-knowledgebase loads for tone & identity.

5If market context needed → market-intel loads for competitive data & messaging.

When Skills DON'T Get Called (80% of requests)

Most of the time, I just handle it directly using CLAUDE.md + my connected MCP servers (Gmail, Calendar, GHL, etc.):

Email drafting, triage, follow-ups
Calendar / scheduling questions
GHL lookups, contact enrichment
Meeting prep
Task management
Quick questions, strategy advice
File organization, Netlify deploys, tech stuff

When Skills DO Get Called

You either invoke one directly (e.g. /social) or I recognize the task needs a specialized framework:

You Say	I Call
"Write a LinkedIn post about X"	`social` or `content-atomizer`
"Write a blog post targeting X keyword"	`seo-content`
"Help me write copy for a landing page"	`direct-response-copy`
"What should I create content about?"	`keyword-research`
"Create a 30-day content calendar"	`social-media-content-scheduler`
"Write an email sequence"	`emails`
"Find angles for my offer"	`positioning-angles`
"Help me with my pricing"	`pricing`
"Set up an A/B test"	`ab-testing`
"I just had a call with..." or paste a transcript	`/client-briefing`
"Create a proposal for [client]"	`/proposal` or `/client-package`
"Build a website for [business]"	`client-website-builder`
"Get a second opinion on this code"	`/codex:rescue` or `/code-review`
"Get 5 advisors to weigh in on this decision"	`llm-council`
Anything about Paul's identity/voice	`paul-meyers-knowledgebase`

When Orchestrator Gets Called

Rarely. It's for vague or multi-step marketing requests where I need to figure out which skills to chain together:

"Help me launch this new offer" → orchestrator routes to positioning-angles → direct-response-copy → emails → social
"I want to grow my business" → too vague, orchestrator asks qualifying questions then routes

Most of the time you're specific enough that I skip orchestrator and go straight to the right skill.

How To Get The Most Out of This

Be specific and I'll be fast. "Write 5 LinkedIn posts about lead loss for contractors" → straight to social. No routing, no questions.

Be vague and I'll ask or route. That's fine too — but it adds a step.

Chain requests and I'll chain skills. "Research keywords for contractor marketing, then write 3 SEO articles" → keyword-research → seo-content back to back.

Connected MCP Servers (Always Available)

Server	What It Does
Gmail	Read, search, draft emails & threads, label management
Google Calendar	Events, scheduling, time suggestions, RSVPs
Google Drive	Read, create, copy, search files. Permissions & metadata
Google Workspace	Docs (create/read/update), Gmail bulk ops, Calendar (alt)
GoHighLevel	Contacts, conversations, opportunities, pipelines, blogs, social posting, payments
Slack	Send, schedule, read messages, threads, channels, canvases
Canva	Create, edit, export designs. Brand templates, folders, assets
Zapier	Authenticate & trigger Zapier automations
Vibe Prospecting	B2B prospect & business enrichment, match, fetch events, export CSV
Apify	Web scraping actors marketplace — Instagram, TikTok, RAG browser, custom
Firecrawl	Scrape, crawl, map, extract, monitor sites. Headless browser sessions
Context7	Live documentation for libraries, frameworks, SDKs, CLI tools
Descript	Import media, run agents, manage jobs & published projects
Netlify	Read/update deploy, extension, project, team services
Stitch (Google)	Generate UI screens, design systems, variants
Pencil	Read/write .pen design files for web & mobile
21st Magic	UI component builder, inspiration, refiner, logo search